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About

Committed to those that ASPIRE

ASPIRE was founded to bring knowledge and results to high-performing women, looking to advance their career without sacrificing balance. But first, we have to aspire.

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About: About

I ASPIRE...

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"...to help professional women take the next step in their career, so they can build their dream career, make an impact, and create a life where they can thrive."

~Jenni Burton, CEO & Founder

Career Strategy Coach

About: Welcome

From Athlete to Corporate Executive to Career Strategy Coach

I gained a lot of mental strength and endurance playing college basketball. 

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Athletics allowed me to build and utilize my mental stamina to go beyond what I thought physically possible.


When I entered the corporate world, I wanted to apply some of these same learnings.


I rose quickly in my career and was promoted 8 times in my first 10 years in corporate. I worked for start-ups, mid-size, and enterprise organizations. I was busy building teams and developing high-performing individuals.


But, I also realized a bigger problem, personally. While I had the mental training from athletics, I still didn't have the resources and help I needed to navigate all the things to come in my career. 

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I still had big questions on my mind:

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How would I balance starting a family and having a higher pressure job?

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Was the work and life I wanted even possible?

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How could I take control over the pressure and stress in my career, even when I had a "good job"?

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I felt stuck many times mid-way through my career.

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Then, two things happened.


I was exposed to coaching for the first time in my career AND I put together a plan.


Why did it take me 10 years to see the power of coaching? I had heard about executive coaches early in my career (did I qualify?) and I had seen many advertisements for career coaches throughout my career (yet I didn't need help on my resume or with interviews). 

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I couldn't seem to find anything in between.

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No career strategy.


There was no one who sat me down and wanted to map out what I truly wanted in my career... without ignoring what I wanted as a wife, a mom (future and then actual), or heck, even as a person with passions and hobbies outside of work.

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I think about what could have been different 10 years before if I had access to coaching.

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How much time could I have saved?

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How much better and in-control would I have felt?

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What experiences could I have gained if I had confidently approached them?

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I founded ASPIRE to bring knowledge and results to an under-served group of high-performing individuals, looking to advance their career without sacrificing balance.


My mission is to bring career strategy that coaches the whole person - the work, and the life.


Only when we examine our whole selves can we truly create the life we want to lead. 

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I now own and run my own business. I lose myself in hours of doing work that absolutely lights me up. My career is aligned with the variety, fulfillment, and independence I value most.


And I can still make it to football practice to watch my kids play.  And you'll definitely see me on a mountain trail on the weekends. It's all in balance. ;)

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I'm so excited to bring my past in leadership, coaching, and balance to help those longing for more in their career, while also maintaining balance.

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Professional Highlights

  • Former Senior Director, Account Management for Oracle's $350M+ Data Cloud business, leading 70-person high performing team

  • Founding team member for tech company, Datalogix, sold to Oracle for over $1B in 2015

  • 15 years in tech leadership roles experience 

  • Hired, mentored and developed 100+ different individuals over career

More About Jenni

  • Lives in beautiful Erie, Colorado

  • Married to her High School sweetheart

  • Mom of 3 wild boys

  • Addicted to exploring the Rocky Mountains

  • Loyola Marymount University: Full-Ride Division I Scholarship Athlete: Basketball; Team Captain, NCAA Appearance

  • Stanford University Executive Education:  Executive Program in Women's Leadership

  • Certified Predictive Index Consultant

  • Co-Active Training Institute: Coach Training Program Graduate

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"It's wonderful to have a 3rd party opinion that isn't close friends or family. It truly does help take a different perspective and approach to everything discussed and follow-up activities."

Senior Manager, looking for help navigating big career changes

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5 Tips to Separate Self-Worth From Work

High performance can come at a cost.

Download free ASPIRE Guide

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